Password required to continue.
Incorrect password.
Post Office · ownthecheckout.com
Everything else follows.
PUDO is the fastest growing segment in UK parcel delivery. The carriers know it. The marketplaces know it. The consumer has already decided. We are already in 11,500 places where the customer actually lives. The strategy is to make us the default at the moment that matters most. Right there at checkout.
We invented out of home delivery. Now we need to own it. 11,500 branches. The original PUDO network. While the carriers are racing to build what we already are.
The shift in consumer behaviour towards out-of-home collection and drop-off is not a trend. It is an inflection point. The marketplaces are driving the volume. We have the network. The question is whether we own the moment of choice, or watch others own it for us.
Fuelled by rising marketplace volume and the structural shift to out of home. The data is consistent. The direction is one way.
Make Post Office the default choice at the moment that matters most. Right there at checkout.
Look at the moves carrier by carrier and the same logic shows up everywhere. Build the infrastructure to send less volume through Post Office. These are not distant threats. They are happening in real time. The direction of travel is clear and we have to act on it before it becomes irreversible.
Three ways to move share. Relationships open the door. Propositions close the deal. The algorithm tilts the ranking. And we watch every checkout, every day, so no one quietly pushes us down.
The people who decide ranking, defaults and integrations choose the partner they trust. Spec sheets do not move share. Time and face-to-face still buy you everything in this game.
Vinted UK leadership. eBay UK MD. JD.com expansion team. Etsy SME team. The Whatnot studio.
Quarterly reviews with every priority partner. Diarised, not opportunistic. Done at the level that decides.
Every priority marketplace gets its own custom site, custom pitch and custom commercial story. The deck you are reading is the template. Now imagine one for Vinted, one for eBay, one for JD.com.
A bespoke proposition site per marketplace. Their language, their data, their commercial logic. A live, interactive document that is impossible to ignore.
Choosing anyone other than Post Office should feel like a mistake before they finish reading. This site is the proof of method.
Checkout ranking is dynamic and behaviour-based. Proximity, compliance, popularity and experience shape the default position. We work the levers that shift them in our favour.
Integrate with the platforms retailers already use, so Post Office becomes the default OOH option served downstream.
Algorithms shift. Defaults change. Partners go quiet. The first signal we miss is the first share point we lose. Build the dashboard before we need it. Track our position on every priority marketplace, surface demotions in hours not weeks, and act before the volume moves.
This is what we are working towards. Default position on the platforms that drive the most volume. The team at the counter sees the result. The customer sees the result. The postmaster sees the result.
From the priority three to the names in our pipeline. Different shapes, different audiences, different commercial logic. None of them are out of scope. We have a play for every name on this list.
Hover or tap any tile to see the play
Every parcel transaction is a customer in a branch. Once they are in the door, they buy more. Stamps. Cards. Bill payments. Travel money. The 11,500 branch network compounds every checkout into halo revenue no other carrier can touch. Move the sliders. See what winning at checkout actually unlocks.
Illustrative. Halo spend assumes basket value pulled by the parcel transaction itself, not the parcel revenue. Range is conservative on both axes.
Phase One gets us seen at checkout. Phase Two makes the promise true and removes our dependence on the carriers. We take control of the rails. POL Logistics is the spine behind every send.
POL Logistics is how Post Office reduces carrier dependence and owns the future. Every direct lane, every locker, every send runs on rails we control. Everything in this deck connects into it.
We are working through how every piece fits together. Detail intentionally withheld at this stage. The destination is clear: POL in control of the rails behind every send.
Become the show the marketplaces want to be on.
Turn the studio into a media platform. A podcast and live-streaming hub where the people who decide where parcels go come to talk. The audience is real. The relationships built off-air are bigger. It runs alongside the work and makes every other stream land harder.
Each guest brings their audience to ours. The roster compounds. The next guest is always easier to book than the last.
Bag-free. Label-free. One fixed price. Designed to remove every point of friction at the counter, lift our checkout ranking signals, and create a hero send no rival can copy without the network we already have. Carrier slot is strategic.
A marketplace built for the local businesses already walking into our branches. Makers, side-hustles, independent operators, SMEs running fulfilment from kitchen tables. Each branch becomes their local hub. Each Post Office becomes their route to the world. This is where Post Office stops participating in eCommerce and starts defining part of it.
Each of 11,500 branches becomes a local marketplace hub. The makers, side-hustles and independent operators already walking through the door find their route to market right there.
Sellers lose the patchwork of carriers, services and rates. One marketplace, one place to ship anywhere in the UK and around the world, at rates only Post Office can put on the table.
Sellers who already hold a Drop & Go account list free. We turn an existing commercial relationship into the marketplace onboarding ramp. Day-one supply. Zero friction.
Open the marketplace publicly. Stake the claim before anyone else does.
Open signups. Capture real intent. Sellers self-identify, ranked by readiness.
Market directly to drop-shippers, Shopify sellers and SMEs. The list becomes a channel.
By the time we build, we know exactly what to build, who is waiting and how loudly.
No build needed today. No risk taken today. Costs nothing. Tells us everything. The build comes when the demand is proven, not before.
Turning awareness into relevance takes more than a pitch. It takes genuine understanding of how each platform operates, relationships at the right level, and propositions that work for everyone in the chain, including the people behind the counter.
Anticipate moves before they happen. Read the algorithms, the incentives and the infrastructure plays. Position our response before volume shifts.
Every proposition is tested against two questions. Does it earn the postmaster more, and does it serve the customer better. If both, it ships.
Quarterly thinking loses these races. Default position at checkout compounds. We invest in the moment of choice and the ranking signals that follow it.
What it needs from us is a partnership strategy that turns those assets into checkout volume, long-term relevance and real growth. That is the work. Today we start.
Everything else follows.